elainehsu.ca: Johnny Cupcakes — Elaine Hsu Illustration

Art Director, Illustrator, sleeper-inner.

JOHNNY CUPCAKES

Wanting to brush-up my Illustrator skills/printmaking pre-production knowledge, I participated in a Skillshare t-shirt design class led by a designer at Johnny Cupcakes - a brand known for fun, colourful designs and pop-culture nostalgia.

Graphic design of old school Fisher-Price phone and Little People with Johnny Cupcakes branding — Final artwork for t-shirt design, featuring old school Fisher-Price phone dude and Little People figurine, repurposed into Big Boy

Shirt mock-ups of my design on yellow, blue and black shirts — Concept options for t-shirt treatments

My own concept was a mash-up of the company’s mascot “Big Boy” and vintage Fisher-Price toys from my childhood.

Sketches of more concepts, including old Fisher-Price register with Johnny Cupcakes branding — More concepts, featuring my favourite old school Fisher-Price toy: the cash register! With little cupcake money tokens